Virtual Assistant Services: helping small business owners save valuable time by taking care of the details.
Hi, I’m Sarah. I partner with entrepreneurs to build brands that attract their ideal clients.
My Background
I spent years in teaching and publishing project management – work that taught me how to take complex ideas and translate them into clear, actionable plans. I built this business for the flexibility to be present for my family while doing work I love.
What I Do Now
I work with coaches, wellness practitioners, creative entrepreneurs and service providers who are ready to make their business official. You’re brilliant at your craft, you have a clear vision – you just need someone to handle the branding, website build and strategic planning so you can focus on what you do best.
My approach combines brand strategy, professional web design and launch planning. We work together to build something that genuinely reflects your quality and values.
Who I Love Working With
I especially connect with creative thinkers and entrepreneurs who thrive with ideas but need support with the linear, operational side of business. If your brain works in possibilities rather than step-by-step plans, my structured approach will complement your natural strengths.
Recent Work
I’ve developed a strong online presence for a luxury lash artist, built a bespoke perfume business from scratch and helped educators transition into entrepreneurship. Every project is unique because I don’t believe in one-size-fits-all solutions.
Why Work With Me
I treat your business like it matters – because it does. I’m selective about the partnerships I build and I genuinely care about helping you create something you’re proud to share. I provide strategic, thoughtful work that positions you to attract the clients you actually want.
If you’re ready to invest in your brand, let’s talk.


Why Work With Me
I bring a rare combination of creative vision and structured thinking. My background in education means I’m skilled at explaining complex ideas simply and working with different thinking styles. My project management experience means projects stay on track and you’re never left wondering what’s happening next.
But more importantly – I genuinely care. I treat every business like it matters because it does. You’ll get thoughtful strategy, clear communication and a partnership where you feel heard and supported throughout.
When We Work Together:
✓ You get clear timelines and check-in points (no disappearing for weeks)
✓ Your vision stays at the centre – this is your brand, elevated
✓ You understand what’s happening at every stage
✓ You get honest feedback and strategic guidance
✓ You end up with something you’re genuinely proud to share
What Makes Me, Me?





